Must read for all entrepreneurs who are a coach/expert/author/produce courses! this book by @russellbrunson will transform your business - guaranteed!
key takeaway: be completely authentic and share your own, true, story. include all the failures, hardships and obstacles you've had to overcome - and how you did it. this way, your audience will be able to resonate much better with your message. don't try to be like someone else in your niche. don't fabricate your story. don't pretend to be someone that you're not. be 100% authentic. this is what makes you unique and gives you a strong competitve advantage.