"i really want us to face up to the fact that we’re destroying the planet. it could very well end up uninhabitable in 80 years. that’s why we recently changed the company’s mission statement: “we’re in business to save our home planet.” —yvon chouinard
read more from yvon chouinard’s interview through the link in our profile.
photo: chris jones
Steelheaders know: the fish won’t come to you. our new foot tractor wading boots are handcrafted in the usa by @dannerboots. durable, comfortable, unrivaled grip and repairable. they’re the last wading boots you’ll ever need. link in bio. ⠀
Steve house, one of the world’s best mountaineers, and his coach scott johnston, an olympic-level cross-country ski coach, along with kilian jornet, arguably the best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other sports that require optimum fitness and customized strength.
“training for the uphill athlete" is available now from @patagoniabooks.
As a rancher growing up in the rugged northeast corner of the navajo nation with no electricity or running water, eli neztsosie learned through years of work what it meant to rely on discipline and endurance. now he relies on these same skills as an ultrarunner—striving every day, in his words, to be better than he was the day before. watch 'eli' through the link in the profile.
“today’s fda decision allowing genetically engineered salmon to end up on dinner plates throughout the u.s. demonstrates a continued arrogance that humans can dominate nature. for over 40 years, patagonia has fought for wild places and the natural biodiversity they support. scientists and watchdog groups indicate that genetically modified salmon pose serious risks to health, wild fish populations, local fishing economies and the environment — and labeling laws won’t go into effect until 2022, leaving citizens in the dark. instead of opening the market to high-cost, risky technology like gmo salmon — particularly in this time of weakened government oversight — we need to reinvest in protecting our wild rivers and wild fish.”
rose marcario, ceo, patagonia
read more about the decision through the link in the profile.