2,247 posts
3.9m followers

We’re in business to save our home planet.

http://linkin.bio/patagonia
@patagonia Patagonia
@patagonia
"i really want us to face up to the fact that we’re destroying the planet. it could very well end up uninhabitable in 80 years. that’s why we recently changed the company’s mission statement: “we’re in business to save our home planet.” —yvon chouinard⁣

read more from yvon chouinard’s interview through the link in our profile.⁣

photo: chris jones⁣
34,104 159 5 hours ago
Human-powered Zamboni on Cottonwood Lake.⁣
Photo: @soglephoto⁣
@patagonia Patagonia
@patagonia
Human-powered zamboni on cottonwood lake.⁣
photo: @soglephoto⁣
24,931 60 Yesterday
Exit to the right of the vehicle.⁣
Photo: @ryancreary⁣
@patagonia Patagonia
@patagonia
Exit to the right of the vehicle.⁣
photo: @ryancreary⁣
20,043 46 2 days ago
@paigealms keeps it calm with the chaos of Jaws close behind. ⁣
Photo: @erikaederphotography⁣
@patagonia Patagonia
@patagonia
@paigealms keeps it calm with the chaos of jaws close behind. ⁣
photo: @erikaederphotography⁣
32,844 76 3 days ago
Light, fast and minimalist for the long haul. Click the link in the profile for more. Photo: @willsaundersphoto
@patagonia Patagonia
@patagonia
Light, fast and minimalist for the long haul. click the link in the profile for more. photo: @willsaundersphoto
26,200 29 4 days ago
Steelheaders know: the fish won’t come to you. Our new Foot Tractor Wading Boots are handcrafted in the USA by @dannerboots. Durable, comfortable, unrivaled grip and repairable. They’re the last wading boots you’ll ever need. Link in bio. ⁣⠀
Photo: @jeremykoreski
@patagonia Patagonia
@patagonia
Steelheaders know: the fish won’t come to you. our new foot tractor wading boots are handcrafted in the usa by @dannerboots. durable, comfortable, unrivaled grip and repairable. they’re the last wading boots you’ll ever need. link in bio. ⁣⠀
photo: @jeremykoreski
25,597 51 5 days ago
Suboptimal bouldering conditions.⁣
Photo: @donofhern⁣
@patagonia Patagonia
@patagonia
Suboptimal bouldering conditions.⁣
photo: @donofhern⁣
28,352 68 1 weeks ago
Steve House, one of the world’s best mountaineers, and his coach Scott Johnston, an Olympic-level cross-country ski coach, along with Kilian Jornet, arguably the best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other sports that require optimum fitness and customized strength.⁣
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“Training for the Uphill Athlete
@patagonia Patagonia
@patagonia
Steve house, one of the world’s best mountaineers, and his coach scott johnston, an olympic-level cross-country ski coach, along with kilian jornet, arguably the best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other sports that require optimum fitness and customized strength.⁣

“training for the uphill athlete" is available now from @patagoniabooks.⁣

photo: @danpatitucci
43,388 91 2 weeks ago
En plein air on El Cap.⁣
⁣
Photo: @eliza_earle⁣
@patagonia Patagonia
@patagonia
En plein air on el cap.⁣

photo: @eliza_earle⁣
49,478 138 2 weeks ago
As a rancher growing up in the rugged northeast corner of the Navajo Nation with no electricity or running water, Eli Neztsosie learned through years of work what it meant to rely on discipline and endurance. Now he relies on these same skills as an ultrarunner—striving every day, in his words, to be better than he was the day before. Watch 'Eli' through the link in the profile.
@patagonia Patagonia
@patagonia
As a rancher growing up in the rugged northeast corner of the navajo nation with no electricity or running water, eli neztsosie learned through years of work what it meant to rely on discipline and endurance. now he relies on these same skills as an ultrarunner—striving every day, in his words, to be better than he was the day before. watch 'eli' through the link in the profile.
18,342 55 2 weeks ago
“Today’s FDA decision allowing genetically engineered salmon to end up on dinner plates throughout the U.S. demonstrates a continued arrogance that humans can dominate nature. For over 40 years, Patagonia has fought for wild places and the natural biodiversity they support. Scientists and watchdog groups indicate that genetically modified salmon pose serious risks to health, wild fish populations, local fishing economies and the environment — and labeling laws won’t go into effect until 2022, leaving citizens in the dark. Instead of opening the market to high-cost, risky technology like GMO salmon — particularly in this time of weakened government oversight — we need to reinvest in protecting our wild rivers and wild fish.”⁣
Rose Marcario, CEO, Patagonia⁣
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Read more about the decision through the link in the profile.⁣
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Photo: @davemccoyewa
@patagonia Patagonia
@patagonia
“today’s fda decision allowing genetically engineered salmon to end up on dinner plates throughout the u.s. demonstrates a continued arrogance that humans can dominate nature. for over 40 years, patagonia has fought for wild places and the natural biodiversity they support. scientists and watchdog groups indicate that genetically modified salmon pose serious risks to health, wild fish populations, local fishing economies and the environment — and labeling laws won’t go into effect until 2022, leaving citizens in the dark. instead of opening the market to high-cost, risky technology like gmo salmon — particularly in this time of weakened government oversight — we need to reinvest in protecting our wild rivers and wild fish.”⁣
rose marcario, ceo, patagonia⁣

read more about the decision through the link in the profile.⁣

photo: @davemccoyewa
49,022 272 2 weeks ago
You don’t know until you go. Carston Oliver gets out of the weather during an unsuccessful, 16-day traverse through the Zanskar Valley of the Indian Himalaya. Photo: @marykmcintyre⁣
@patagonia Patagonia
@patagonia
You don’t know until you go. carston oliver gets out of the weather during an unsuccessful, 16-day traverse through the zanskar valley of the indian himalaya. photo: @marykmcintyre⁣
27,395 41 2 weeks ago