“today, instagram is the most important business tool for luisa's career,” says fátima pissarra, luísa sonza's manager and general director of music2/mynd. see how artist luisa sonza uses instagram to amplify her brand in this new #howtheydoit episode.
“hoje, o instagram representa a ferramenta de negócios mais importante para a carreira da luísa”, diz fátima pissarra, empresária da luísa sonza e diretora geral da music2/mynd. confira como a artista vem usando o instagram estrategicamente em sua carreira nesse novo episódio de #comoelesfazem.
3,117 8018 hours ago
Helping people find joy amidst the clutter, life in jeneral (@lifeinjeneral ) creates organization systems uniquely tailored to meet their client's needs. “we show them that everything they own has a space in their home, as long as it serves a positive purpose in their lives,” says their founder jen robin. their team creates equally organized content on instagram that's both elegant and insightful—including their current campaign “january in jeneral”. “it’s a daily task challenge that helps you tackle every area of your home in an easy, digestible and fun way,” jen says. “we did it for the first time last year and it was highly requested to bring it back again this year.”
📷 by @lifeinjeneral
Spindrift (@spindriftfresh ) sees instagram as a place to connect with their favorite people: fellow spindrift fans. instagram is the hub of the sparkling water brand’s storytelling, but it’s also where they get to know their community. “we spend a lot of time engaging with our community and use that as a jumping off point to create what we think they’ll like,” says digital community manager, amanda dolan. “we launch all our innovation to our community first and we use instagram to tell that story.”
📷 by @spindriftfresh
2,850 1064 days ago
“our business began with the desire to reinvent an all-time classic that has remained unchanged—the waffle cone,” says the konery (@thekonery ) founder, kristine tonkonow. “our vibrant cone colors, unique custom pattern and enticing ice cream filled photos have captured the attention of so many people excited by a modern, new twist to the classic cone.” the food brand use instagram to celebrate this innovation with creative and vibrant images shared by their community. “our page focuses not only on our company and product, but on featuring all our amazing customers across the country and their wonderful ice cream and desserts,” kristine says. “instagram has played a very important role in introducing our cones to people all across the world.”
📷 by @thekonery
4,025 1075 days ago
“it all starts and ends with a vibe,” says freedom moses (@freedom_moses_official ) ceo, gavin maselle. “lightness and fun are the heart of our creative process and inspire us to take the product outside its obvious environment. for the summer-wear brand the good weather feelings never end. they channel that vibe on instagram with bold outdoor looks that speak to their sense of adventure and willingness to try new things. “instagram is a great platform for us to test new creative ideas and see the reaction we get from our followers, gavin says. “we see what products are trending on our platform and then have our team design relevant and unique posts which either expresses something at the time or of the brand itself.”
📷 by @freedom_moses_official
3,636 1386 days ago
Ruffwear (@ruffwear ) believes that outdoor experiences are better with a dog by your side. driven by a shared passion for the canine-human connection, the pet gear brand has found a community on instagram who share their belief in the power of pets. “we believe that the best way to share who we are is through stories that reflect our passions and beliefs,” says community and content manager, allison miles. “instagram allows us to showcase our brand visually while inviting people to dig deeper to get to know us, and share their own stories.”
📷 by @ruffwear
4,387 1141 weeks ago
Jins eyewear (@jinseyewear ) isn’t just out to help people see the world better, they want to make the world a better place to see. “we like having a clean and crisp aesthetic on our instagram feed that focuses on quality and value,” says social media specialist, ryan chua. “we try to incorporate elements that are inspired by the product or collection we are featuring, such as the material or colors.” the eyewear brand specializes in crafting high-quality content to bring their vision of the brand to life. “we create content to feature diverse and fashionable ways of how you can wear and style our eyewear,” says kathleen murillo. “a personable and creative approach resonates well with our audiences and delivers high engagement.”
📷 by @jinseyewear
4,231 1182 weeks ago
“to announce the official us product launch at ces, we created a campaign rooted in storytelling,” says pocketalk (@pocketalk ) vp of solutions, erin storm. “we shot over 400 images in locations spanning the us, along with 5 unique video vignettes to serve as a reminder that we can all unlock possibilities, no matter what languages we speak.” the mobile translation brand is changing how we all interact when traveling with 74 different languages and services that reach more than 130 countries and regions. on instagram, they differentiate their product amongst a crowded market by showcasing all of the human connections unlocked by their product. “the translation industry is extremely competitive,” erin says. “it is essential that the team stays on top of all social trends, especially on instagram. we perform weekly deep dives into account insights to analyze what content is performing best across our target audiences to help guide future creative initiatives.”
3,638 1232 weeks ago
From making tape with prada to travis scott's $100 box of reese's puffs, highsnobiety talks about the creative and cultural shift happening with brands and consumers.
join instagram's matt jacobson (@mfj20th ) and highsnobiety's jeff carvalho (@jeffcarvalho ) as they breakdown hype, culture and commerce in this chat recap from #ces.
2,025 772 weeks ago
Today we're exploring #ces with chinatown market (@chinatownmarket ) and seeing how they're using instagram to innovate the way they do business.
check out our story and get a look at their limited edition vinyl printing designs from the show.
6,551 1802 weeks ago
We're in las vegas for #ces 2020! check out our stories this week to see the innovative ways we’re helping businesses connect with people and the things they love.
1,878 1892 weeks ago
Making soundwaves into #successstories from bose (@bose ). to create and raise awareness of their innovative headphones, the famous audio brand used carousel ads in instagram stories—delivering eye-catching content for their audience.
“we’re always looking for ways to improve,” says bose global media manager, jorma kremser. “with the launch of our very first health and wellness product, we needed to tailor the targeting and creative to stand out and resonate with a completely new-to-us audience. the result speaks for itself.”
the campaign drove significant increases in all brand lift metrics within for their audience, boosting top-of-mind awareness by 14.8 points, ad recall by 8.8 points and familiarity by 4.5 points.